Indo no Aooni (インドの青鬼)

Figure 1. Indo no Aooni


Although Nagano prefecture’s Yahou Brewing company adeptly touts its wares through a contemporary and trendy website, its expertly crafted ales need no advertisement – they should sell on taste alone. “Indo no Aooni” (インドの青鬼) (Indian Blue Demon) is an IPA sold only in finer liquor shops and upscale Tokyo supermarkets at 280yen per 350ml can. This high-alcohol undertaking (7.0%ABV) is made of only two ingredients (malt and hops) and claims to be same recipe controversial London brewer George Hodgson invented in the late 18th century.


This experiment attempted to discern various aspects of Indo no Aooni including aroma, flavor, color, satisfaction, vessel design and drinkability.


Materials collected for experiment included: one can of said product for testing, one thirsty researcher, one iPhone for record keeping as well as one room temperature pint-sized glass. Product was kept at approx. 6 degrees Celsius in refrigerator then allowed to sit and warm up to 8 degrees just before tasting. Entire contents were poured into glass and head was measured. Researcher used own larger-than-average proboscis to determine qualities of aroma. Notes were recorded using iPhone Speed Text application. Product was tasted, notes recorded, then remains were quickly disposed of via researcher’s gullet. Can was rinsed and kept on researcher’s desk as reminder to buy more upon leaving laboratory.


The results for Indo no Aooni are shown in table 1 below (italicized portions were taken directly from researcher’s notes and unedited).

Table 1. Characteristics of Indo no Aooni

Characteristic Result
Aroma You are pulled through space and time to rural Flanders in the mid 1500’s. Wandering across a soft landscape of bright green fields of ripening hops, there stands a moss-covered stone monastery whose great oaken doors are unclosed, welcoming visitors. As you pass into the bright courtyard, there is a jolly abbot stirring an enormous vat of wort. You salivate as a light breeze delivers the yeasty smell of rising bread from a nearby window in the monks’ bakery. You feel the warmth of the oven on your face and the sun’s rays on your back.
Flavor Round as the rear-end of a Bavarian grandmother. It mercilessly bites and gallops up into the nose. A sweet reward and a slap of yeast, but a clean bitterness that slides to the sides and back of tongue. Leaves the palate refreshed and begging for more! The foam yields to the lips a delightful stickiness likened to a honeycomb kiss.
Color Rooibos tea steeped for 3 mintues.
Satisfaction All aspects top quality. “Magical” ingredients led to researcher being in danger of losing objectivity nearly jeopardizing experiment.

Researcher recorded a “Buzz” (slight intoxication) and “general well-being feelt [sic]” after ingesting only 150ml of product. High-alcohol content and an unfilled digestive system are ostensibly cause of said reaction.

Vessel design Indigo background with text and image in bone-white (see figure 1). A demon’s fanged grin stands out, expertly configured to be curious balance of both totemic and “manga” design.
Head Upon pouring, reached a towering 4.4cm forming large bubbles at bottom and small thick ones at top. Within 45 seconds reduced to 2.1cm and began to resemble cream. Still had 0.8cm after two minutes and at 3 minutes, one small dollop of foam (0.1cm) remained on side of glass.
Drinkability 8


Virtues of this IPA are not wholly doubted, however, researcher’s unorthodox recordings and accelerated inebriation led vetting team to doubt specifications of experiment. An immediate repeat experiment to confirm findings is proposed as soon as additional supplies of Indo no Aooni are located and purchased.


  1. “claims to be same recipe controversial London brewer George Hodgson invented in the late 18th century.”

    They’re making that up. Nobody knows what Hodgson’s recipe was.

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